**Squander Bug**
The Squander Bug was a propaganda character created during World War II to discourage wasteful spending and promote saving among the British public. Depicted as a mischievous, impish creature, the Squander Bug symbolized the dangers of squandering money that could otherwise support the war effort.
## Origin and Purpose
The Squander Bug was introduced by the British Ministry of Information in 1941 as part of a broader campaign encouraging citizens to invest in war savings certificates and bonds. The character appeared in posters, leaflets, and other media, urging people to avoid unnecessary purchases and save money to fund military operations.
## Design and Impact
Designed by illustrator Philip Zec, the Squander Bug was portrayed as a small, ugly creature with a menacing grin, often shown stealing money or tempting individuals to waste resources. The campaign was effective in raising awareness about financial prudence during wartime and remains a notable example of wartime propaganda.
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**Meta Description:**
The Squander Bug was a World War II British propaganda character used to promote saving and discourage wasteful spending. It symbolized the importance of financial prudence to support the war effort.